Seroyon branded PVC leather is widely used in car upholstery as well as many other aritificial leather applications. Seroyon enjoys 12% marketshare in 2010 in Indonesia based on research done by GFK and it is widely considered as the leading choice amongst automobile hobbyist and custom modification houses. Seroyon exhibits excellent breathability and resistant to cracking.
Seroyon is manufactured in a sprawling joint-venture facility in Bitung, Tangerang with PT. Sina-Leather Indonesia, which runs and operates the plant with the latest advances in roll molding and coating process patented by Shinohara, Toshikazu in 1971.